BioSistemika attended the biggest exhibition for analytical & laboratory equipment and biotechnology in Korea. The Korea Lab 2019 exhibition took place from April 16th until April 19th and featured international exhibitors from across the world. In addition to presenting BioSistemika’s brand, services and products, our team also devoted special attention to showcasing our product and brand SciNote, which is increasingly gaining in popularity overseas.
Korea Lab 2019 is a place where makers, suppliers, specialists for the physics, chemistry and biotechnology industry from all over the world gather to discuss new trends in technology. As such, it was the perfect starting point for SciNote’s breakthrough to the Asian market as it attracted more than 15.000 attendees from all around the globe. Most of them from Korea, Japan, China and India.
We were pleasantly surprised by the cultural differences that we noticed since we had a completely different product promotion in comparison to other Asian companies. The concept of a digital lab notebook is not broadly spread in these regions as most of the laboratories still use OneNote or Excel for their scientific data management. Therefore the interest in SciNote was substantial, especially in the newest image annotations feature and API access.
We were most excited to have met the numerous people who stopped by our booth and expressed their interest in SciNote. That gave us the motivation to adapt our software to the needs of Korean users and other Asian countries. We left Korea with valuable insights, so 고맙습니다 (thank you) Korea!
Our attendance at Korea Lab 2019 was co-financed by the Republic of Slovenia and the European Union, from the European Regional Development Fund: http://www.eu-skladi.si/